Sam Hancock is versatile, personable and established individual within the motor sport and classic car industries and an ideal ambassador for brands seeking to align themselves with automotive excitement or establish business relations within the industry and its participants.

Luxury brands, automotive suppliers, car manufacturers, banks, investment houses and other corporations alike have all profited from ambassadorial relationships with Sam thanks to the following key benefits:

1. Brand Promotion

Sam is a visible, winning, regular presence on the motor sport scene with an ever growing social media reach, appearances on TV and within industry magazines - most of which he has written for as a freelance track test journalist. Logos can be displayed on Sam's race suit, crash helmet, website, and on the cars he races (unless classic or historic) and included in all media relations, press releases etc.

2. Product Placement 

Watches worn during the 24 Hours of Le Mans, menswear paraded at Goodwood Revival, sports cars used on track for driver coaching, coffee sipped in hospitality suits, champagne quaffed at Monaco Historique, tools used by F1 mechanics - these are all examples of product placement deals established with Sam over the years by companies keen to see their product in an exciting, dynamic environment around which they can build bespoke marketing campaigns to leverage and activate the association.

3. Relationship Building & Introductions 

Sam is fortunate to have built a broad network over his long career within the motorsport industry and among the many highly noted individuals who so commonly populate the sports car and historic racing paddocks. 

Where appropriate, Sam is able to advise how relationships might best be developed within these circles and delicately assist with introductions if suitable.

4. Hosting & appearances  

Sam is an experienced public speaker and often used by companies to host or appear at corporate events or gatherings. These often take place at race meetings, where Sam can provide guests a unique look behind-the-scenes and get them up close and personal with the cars and other drivers. This makes for a much more informed, personalised and enjoyable experience, massively enhancing the value derived from the day.

5. Driving days & tuition

Ambassador deals will often include an agreed number of such appearance days per year in addition to use of Sam as a special consultant to help you plan your event and extract the most from it. In particular, Sam will often help plan special track days and driving events, providing tuition, hot laps and passenger rides as well as sourcing all required cars, instructors and taking care of all admin, bookings and logistics. Sam is arguably the best established private driver coach in sports car and historic racing, having groomed no less than three Le Mans 24hr class winners from their very first days as novices and developed the driving skills of countless owners of historic cars.

Deal Structure & Fees

Ambassador deals are tailored to suit requirements and usually comprise a fee (from as little as £15,000+vat) plus product in exchange for an agreed blend of branding, consultancy and appearances. Regardless of such details, Sam's role as a pro-active ambassador, promoting your company and its services in a positive and appropriate fashion, seeking opportunities wherever they may present themselves, continues throughout.