Really interesting to hear World Rally star Jari-Matti Latvala eulogising about the benefits of mind coaching in this extract from Autosport magazine.
I always felt that psychological preparation was - and is still - as overlooked in motor sport as fitness used to be in the pre-Michael Schumacher era. I too am guilty of not prioritising it enough, but I do dip in to it occasionally and it's powerful stuff.
The first time I tried, I pinched a few techniques from motivational speaker and self-development guru Tony Robbins. Using some repetition exercises from his audio book one weekend while racing in Porsche Carrera Cup GB, I took two poles and two wins.