" Sam's wealth of experience and winning pace on the track, together with his professional approach towards commercial partners off the track, make him a tremendous asset." Sam Hignett, Team Principle, Jota Sport
Sam is a fit, fast and reliable driver with significant experience across a broad spectrum of racing cars and categories.
Highly accomplished in prototypes, Sam has also proven equally adept in the GT ranks.
This versatility, combined with his committed and professional approach has proved invaluable to numerous teams and car owners over the years, all of whom have all benefited from Sam’s input and experience.
If your team could benefit from the input of a proven, reliable, professional driver with strong feed-back and set-up abilities and a wealth of race experience, then please don’t hesitate to get in touch.
A specialist in grooming amateur drivers for the Le Mans 24 Hours and historic racing's blue ribbon events, Sam has coached no fewer than three clients to class wins at Le Mans and dozens more to success in the sports car, GT and historic racing arenas.
For the most part, Sam's clients are busy, successful business people with demanding lives, not young professionals with years of karting experience. Time and again Sam has proved that with the right application and long term commitment, even complete beginners can reach previously unimaginable heights within motor sport.
Whether you are an amateur racing driver looking for those last few seconds; an aspiring professional looking for those last few tenths; or a simply an enthusiastic track-day driver yearning to hold a four-wheel drift or improve your lap times, Sam can help you reach your goals.
With the experience gained throughout his career racing for top teams at international level, as well as years of instructing both amateur drivers, professionals, corporate groups and celebrities alike, Sam has helped numerous individuals with his relaxed yet professional approach and succinct, palatable teaching methods.
To discuss your bespoke coaching programme, please don’t hesitate to get in touch.
"Sam is the most effective driver coach I have worked with and has assisted me to an LMP2 Class Win at the 2007 Le Mans 24. He achieves results through his precise understanding of how a car moves under the drivers bottom, a very detailed knowledge of every significant track in Europe and many in the USA and great personal communications skills. As a result of his extensive personal racing achievements and understanding you can debate with him until you get to a point of real understanding - and that’s what it is all about." Allen Timpany, Winner 2007 Le Mans 24 Hours LMP2.
"When my wife bought me a track day with Sam I never expected it could lead to driving a prototype at Le Mans, let alone to winning my class at Le Mans at the wheel of an LMP2 prototype. My only previous experience of driving a car around a track ended when I was 12 years old and sold my Scalextric set. The quality of coaching, attention to detail and sheer excitement that was built into that first day led me to commit myself to an intensive driver training programme which has seen me compete in 22 races in my first ever season, taking several podiums, fastest laps, pole positions and even a win on my first weekend’s racing! This was all down to the incredible knowledge, endless enthusiasm and patience shown by Sam over the past couple of years as my coach. Sam has made sure that at each race, training day and test all I had to do was to get in the car and drive. Along the way I’ve also met some incredible people and been “backstage” at a number of major events including Le Mans and a couple of Grands Prix – all thanks to Sam. I cannot recommend him highly enough to anyone with an interest and a passion for motor racing." Simon Dolan, Le Mans 24h Winner LMP2, multiple winner European Le Mans Series, race winner World Endurance Championship.
"I was impressed by Sam from the very start. His soft-spoken yet enthusiastic coaching style inspires much confidence and provides great motivation. Over a short period of time, both my driving skills and my enjoyment of the whole racing experience were dramatically improved. Be it modern or historic racing, Sam has always anticipated my every question and need, making sure that I was well looked after by the team and that my car had the best possible set-up." Gisella Ketvel, Lotus Cup & historic racer.
Classic & collector car consulting
Helping investors source, sell and manage their classic automobile collections.
As a well established member of the global classic car fraternity thanks to his regular appearances behind the wheel of some of the most important historic racing cars, Sam Hancock is expertly placed to help private clients source, sell and manage their automotive assets.
Sam's reputation, broad knowledge and extensive network, built over a twenty year career in the industry, connects him globally to marque specialists, owners, preparers, dealers, auction houses, mechanics, panel beaters and historians alike, enabling him to conduct the most thorough searches for off-market cars and offer well rounded, impartial advice collated from the best experts in their field.
Sam is available to act exclusively on behalf of buyers, advising on acquisitions without bias or incentive from the selling side, guaranteeing his clients' best interests are served without compromise. Under no circumstances will Sam seek, or accept, incentives from sellers or their representatives when acting for a buyer. Clients pay sellers direct and all dealings are conducted with absolute transparency.
Sam is also available to help clients market their cars for sale. For those preferring a discreet sale, Sam's extensive network and trusted reputation enables him to offer cars on a selected basis to a highly targeted audience. Equally his tremendous following on social media offers an effective platform for marketing at minimal cost. Perhaps uniquely however, Sam is able to often generate powerful online and print coverage for cars in his capacity as a contributing writer to a variety of major publications including Octane, Motorsport and Esquire magazines. Well versed in front of the camera, strategic use of YouTube for the publication of track test films, car reviews and vlogs round off the dynamic marketing channels available to clients.
In addition to these services, Sam also provides strategic advice to maximise value of collections and enjoyment of each motor car. Ongoing management (for example, of restorations, storage arrangements, maintenance, event and competition entries etc) is charged on an hourly basis by separate arrangement and full management of entire historic racing programmes is also available.
To discuss a tailored approach for your brief or arrange a meeting, please contact Sam directly: firstname.lastname@example.org +44 (0)7956 100 439
Images representative of most recent transactions (due to client confidentiality actual car may not be shown).
Consultancy & Management
Twenty five years ago, Sam Hancock contested his first ever motor race at a local karting circuit. Numerous wins, one championship title and seven Le Mans 24hr participations since, Sam has amassed an immense amount of industry experience, an extensive network of contacts and a strong reputation as a respected professional.
Alongside his driving duties, Sam has been a valued consultant to race teams, historic preparers, corporate sponsors, young aspiring drivers, their families and amateur, gentleman racers alike.
Be it as a consultant, manager, strategist, coach or confidant, all have benefited from his input which has helped them maximise their results and return on investment from a sport which can be littered with expensive potholes.
Case Study 1: Jota Sport Among many notable projects to date, Sam helped entrepreneur and amateur driver, Simon Dolan, co-found the Jota Sport racing team in 2008. Within the first 12 months Jota had finished 2nd in the Porsche Carrera Cup GB; within 24 months had won multiple Radical and Speed series and VdeV races; and within just four years, was on the grid at Le Mans as an official Aston Martin Racing partner team. Just a year later, Jota Sport had taken class wins in the Spa 24hrs and a round of the FIA World Endurance Championship. Indeed Jota Sport is now Jota 'Group' and comprises a specialist racing division, design and engineering division, historic and private client division and even a private airline.
Case Study 2: The Drivers Club While at Jota Group, Sam also founded The Drivers Club, a five-star private driver training service, aimed at ambitious amatuer drivers looking for a premium, highly tailored experience. Hailed by Motorsport magazine as "the next level in driver training", The Drivers Club raised the bar for private coaching services in the industry and helped numerous clients surpass even their own ambitions.
Case study 3: CKL Historic Cars & Racing Based near Hastings in East Sussex, CKL is one of the world's leading restorers of classic Jaguars, and highly established on the historic scene. Having raced CKL prepared cars as part of his coaching duties for company owner Stefan Ziegler, Sam was well placed to offer opinion as to the team's strengths and weaknesses. Commissioned formally by Ziegler to consult on CKL's racing division in 2013, Sam has helped reorganise, restructure and reinvigorate the team, blending modern motorsport practices with CKL's much valued family atmosphere and sympathetic approach to the preparation of highly original cars. Additionally Sam was commissioned with the extremely important task of finding a successor to founder Chris Keith-Lucas, a new Workshop Manager and full time truckie, all of which have been successfully accomplished. Broadening his scope further Sam is also providing online marketing assistance with the design and creation of new web pages and email newsletters as well as facilitating sales of classic cars.
So whatever your goal or project, if you feel Sam can be of help, please don't hesitate to get in touch.
Throughout his career, Sam has worked with a host of road and race car manufacturers, tyre suppliers and engine providers who have sought his input to develop their product and competitiveness.
Whether you are factory team in need of a reliable test driver, a private team looking to find a few extra tenths from an improved set-up, or a tyre manufacturer developing new products with endless laps of the Nordschleiffe, Sam can add value to your program with his extensive experience and enthusiastic, professional approach.
Sam is available on a per-day or contract basis and is happy to travel to any location of your choice. (Sam is based in London, UK)
Thanks in large part to his work as a private driver coach, Sam has enjoyed the great privilege of competing some of the world's most desirable historic racing cars on behalf of their owners at events such as Goodwood, Monaco Historique and Le Mans Classic.
In doing so he has proved highly adept in a wide variety of machinery and has been called upon for set-up assistance, development driving and co-driving.
Multiple car owners have seen significant returns on their comparatively small investment in Sam thanks to his results helping the cars appreciate in value and recognition.
Among the many historic race wins and podiums, highlights include taking victory, pole position, and setting the outright fastest lap of the entire 2005 Goodwood Revival meeting aboard Sir Anthony Bamford's GT40. Also setting pole position and finishing second in Stefan Ziegler's ex-Ecurie Ecosse Jaguar C-Type in 2013's Freddie March Memorial Trophy at Goodwood.
In addition to driving, Sam can help owners and classic car dealers market special cars by arranging track test feature articles in prominent industry magazines such as Motorsport, Octane and Autosport. Indeed, in one such feature, the Porsche RSR pictured below made the front cover of Motorsport!
Finally, you can also use Sam's extensive experience within the industry and network of trustworthy and reliable contacts to help you with car purchasing advice, along with suitable recommendations for restoration and race preparation.
If you are a historic car racer or collector and feel that Sam's experience can be of value, please do not hesitate to contact him directly.
" I have been working together with Sam Hancock since March 2010. Starting with comprehensive driver coaching in 2010, Sam became my coach and co-driver for the racing seasons 2011 and 2012. Sam also drove some of my historic cars at important, prestigious racing events such as Le Mans Classic or the Goodwood Revival.
Sam's approach to driver coaching is most professional, thought-trough and profound. Sam not only possesses incredible driving skills but has the rare combination of these coupled with highest analytical skills and a ability to explain even subtle issues of driving. Sam will pick up even small issues while being on the passenger seat or analysing data graphs, and will then discuss these with you and point you into the right direction to correct these.
In his coaching, he understands the necessity to focus and set priorities. His friendly, positive attitude are of great help and make his driver coaching thoroughly enjoyable.
Sharing the cars during the race season of 2011/12 combined the coaching of Sam with the possibility to work with a true pro on the race track and everything surrounding racing. Sam's input and support extended far beyond driver coaching and benefited almost every aspect of race preparation, race support, pit strategy, logistics and much more. Also here, working with Sam has been most enjoyable and he was very much liked by all team members and mechanics alike.
Sam's performance when driving my historic cars was spectacular and the cars never have been going faster before. However, despite being fast, Sam's driving was characterized by a very high degree of mechanical sympathy, respect for these important, historic cars and caution. He has been a very safe pair of hands and his debrief was revealing and most helpful for the mechanics supporting these cars.
All in all, it has been a privilege and great pleasure to work together with Sam and I hope that our relation will long last. I certainly can recommend the services of Sam without any hint of reservation."
Stefan Ziegler. Küsnacht, Switzerland, December 2012
Sam is an experienced freelance writer whose columns, diary features, track-test articles and commentaries appear regularly in prominent industry and lifestyle publications such as Octane, Motorsport, Autosport, Esquire and Quintessentially magazines.
His unique position as a capable writer and accomplished racing driver facilitates expert, behind-the-scenes insights and credible, authoritative views. This, combined with an easy narrative style, engages a wide variety of readers, both casual and hardened motorsport fans alike.
Furthermore, thanks to his extensive driving experience, Sam is one of very few writers entrusted behind the wheel of many a priceless and powerful car for the purpose of track testing.
Sam is available on a freelance basis and, using his broad contact base and industry knowledge, can often help facilitate special features by liaising with car owners, circuit venues, photographers etc.
If you would like Sam to write for your publication, or arrange a feature article about your car or special event, don't hesitate to get in touch.
Speaking & Promotional Appearances
" Sam's presentation was superb and very well coordinated"
Don Coombes, Lloyds of London.
Want to know what it's like driving for Aston Martin at Le Mans? How about screaming down the Mulsanne straight in the dead of night at 220mph with rain spitting on the windscreen? You are not alone.
Be it private events, trade shows, exhibitions, parties or conferences, Sam is available for appearances and promotional events around the world.
Sam is a bright and engaging public speaker with a wide repertoire of fascinating experiences to call upon, while offering an intriguing behind-the-scenes insight to the reality of life as a world-class professional racing driver.
In addition to the inevitable hair raising tales, Sam also explains the importance of team work, physical fitness, mental focus and perhaps most uniquely, the business of motor sport. As a driver who has worked for major car manufacturers, set up a winning Le Mans racing team, raised hundreds of thousands of pounds of sponsorship - and worked with those sponsors to help them leverage a return on their investment, Sam is unusually well placed to offer a suitably entertaining range of topics for your audience, whatever the focus of your event or business.
Talks can be utterly tailored to your needs and, by special arrangement, it is even possible to arrange for the display of a racing car (which can be decorated in your unique corporate livery) for the event.
For an even more memorable experience, Sam can also arrange a live 'Pit Stop Challenge' or pit stop demonstration at your event, which is sure to wow any audience.
" Sam Hancock not only has tremendous motorsports insight from his successful racing career but he also knows how to communicate it fluently and with humour. Added to that he looks good on camera as well." Andrew Marriott, prominent broadcaster, producer & motorsport journalist.
Sam's extensive racing experience and easy eloquence in front of a camera has seen him perform expert pundit and co-commentary duties for numerous television channels, including Sky Sports, Eurosport, ITV and the BBC.
In addition he has provided expert consultancy and precision driving services to the TV and film industries where his abilities and insight have proved invaluable in creating exciting, authentic driving sequences.
If your production could benefit from Sam's input, please don't hesitate to get in touch.
Exploring the Aston Martin Vantage Le Mans with Sam Hancock
Sam providing expert opinion on Sky Sports News
Providing precision driving services for Aston Martin commercial
Driving Days & Events
Whether it be ice driving trips to the frozen lakes of Sweden, exclusive road rallies to Portofino, or VIP weekends at Le Mans 24 hours, Sam Hancock and his network of trusted suppliers and support staff are highly experienced at managing all aspects of event logistics from concept, to execution and follow-up.
On the rare occasion that spaces on events are made available to the public, they will be posted here.